Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/05176_Field_OMJE T3.txt

Text File | 1996-04-10 | 717b | 14 lines

became a kind of icon of the ’60s and the media
age. Important to remember though, always that
ambivalence was there. What was he saying? Was
it sense or nonsense? Some thought he was a
genius, that he’d come up with insights that could
really explain things. Others thought that he was
full of nonsense, that he was a madman and a
charlatan, and it’s important to remember that,
because it was never the case that there was
simply this overwhelming reception and embrace of
McLuhan. Let’s face it, for all his attempt to come
up with brilliant phrases that still survive in the
language—like “the medium is the message,” and
the “global village”—McLuhan was busy citing